As the use of digital technologies and rich media intensifies in our day-to-day lives, people expect increasingly engaging and smooth digital experiences from their B2B interactions, too. How can you make use of the latest interactive sales tools in your B2B customer journey without breaking the budget?
Stereoscape’s digital experience experts share their insights into how to increase your B2B customer satisfaction and reach your business goals by an interactive update of your sales and marketing assets.
“80% of customers think the experience a company provides is as important as its products or services”.
State of the Connected Customer by SalesForce (2023)
Rising B2B customer demands put sales and marketing teams under pressure
The development of AI and interactive technologies are radically transforming both our daily lives and business practices, including in the B2B sector. As digital tools evolve, so do customer expectations about the quality of digital services from companies.
According to a recent SalesForce survey (2023) customers are now demanding fast, consistent and personalised interactions every time they interact with a company. An ever-growing portion of B2B buyers is also expecting smooth digital self-service.
Meanwhile, companies are grappling with rising costs, shrinking budgets and volatile operating environments. How can you keep up with the B2B customer demands, within the reality of limited corporate budgets?
Combining digital innovation with human interaction is the winning recipe
Interactive sales and marketing tools that allow for personalised customer journeys are increasingly used in the B2B sector to meet customer demands. It’s important to remember, however, that digitalisation does not mean humans are becoming obsolete. According to SalesForce, many clients both appreciate and require the human touch at some point of their buying journey.
B2B customers value speed, consistency and autonomy
Investing in interactive sales tools means B2B customers can explore complex products and services in an engaging way and educate themselves at their own pace, freeing up the valuable time of sales staff for vital human interactions. Companies that can strike the balance between smooth digital and human services are the ones that can build trust and loyalty with their customers, and emerge as winners of their sector.
Interactive sales tools deepen customer engagement and satisfaction
Updating your sales and marketing materials into interactive experiences goes deeper than just an eye-catching marketing gimmick. Presenting your products and services in animated 3D and multilayer rich media allows your customers to click, explore and interact with product information, helping illustrate even the most complex data in a meaningful and engaging way.
Interactive, multilayered presentations can be accessed through web browsers – with no app downloading hassle – making it easy for your customers to access them from anywhere, at any time. The ability to explore products and services independently drives B2B customer satisfaction and allows for a high-degree of personalisation and autonomy in the customer journey.
Accelerate B2B sales cycle with interactive presentations
A smooth digital customer experience helps accelerate the buying process. Interactive presentations are easy to update on an on-going basis, ensuring your customers always have the latest information. By providing all the necessary information in an easily digestible and accessible way, you help your customers in their decision-making process. This saves up valuable time for your sales staff to focus on the human touches of the customer journey.
Interactive sales presentations enhance sales workflows by focusing on relevant details for each prospect, enabling deeper discussions that create value. With browser-based tools, all sales materials can be consolidated into a single hub, saving time and making virtual sales meetings more engaging and adaptable to client-specific priorities. This ensures time with the customer is maximized for value creation and effective communication.
Expand your existing B2B customer journey with interactive features
Digitalisation of your sales and marketing materials does not require re-inventing the wheel. Analyse your existing customer journey to identify the key points at which your customers expect self-service and personalisation. You can then update or expand your existing sales and marketing materials such as 360 images, 3D assets, pictures, video and PDF into visually engaging interactive presentations.
Entertain with gamification, learn from analytics
In addition to the other benefits of integrated digital customer experiences, gamification is a great way to engage and motivate people – also in the B2B sector. Tasks, quizzes and competitions can easily be included in your interactive B2B customer experiences. Interactive sales and marketing materials can feature data collection tools, too, allowing quantifiable insights into your customer behaviour.
Interactive experts save you time and money
The pace of technological and market developments is exciting, exhausting and ever-accelerating. Working with interactive experts that understand how to integrate digital platforms, rich media and interactivity will save you time and money in designing your interactive customer experiences, allowing you to focus on driving your business success.
Our Smartscape tool is an example of a solution that enables you to present all your product features or sales arguments in a simple and reliable solution, mixing photos, videos and interactive 3D to reach different audiences and experts through the same experience. With our unique and cost-effective workflow, we can deliver powerful presentations much faster than traditional methods.
Boost B2B customer satisfaction with interactive experiences
- Engage and entertain
- Encourage exploration
- Facilitate self-service
- Help digest information
- Save time, effort and human resources
- Free up time for human interactions
- Speed up the sales cycle
- Provide consistent brand impression
- Create multi-device access points
- Motivate through games and tasks
- Learn through customer analytics
Learn more about the potential of digital interactivity through case studies:
An engaging multi-user touch display experiece at Mobile World Congress 2023
Presenting cyber security solution portfolion in an interactive way
Contact us
Book a meeting with our expert to discover how interactive sales tools can benefit your business.
