Presentation of cyber security solution portfolio

F-Secure

“In today’s world, it is evermore challenging for companies to defend themselves against constantly evolving cyber threats.”

Client: F-Secure

Client challenge

  • How to present a holistic portfolio of cyber security solutions in a way that
    maximises user engagement and impact
  • How to communicate a powerful value proposition and help people make
    sense of sophisticated technology

Stereoscape solution

  • Interactive tour of client’s Live Security products and services including
    compelling promotional video and interactive presentation of value
    proposition and underlying technologies
  • Multi-layer information architecture to allow either a quick scan of content or
    a deeper dig into details
  • Updates via cloud

End users

Campaign targeted to potential customers

Solution type

Interactive product tour – SMARTSCAPE

Content and interactivity

3D animated and other videos, images, illustrations, text

Image comparison sliders, hotspots, menu bar and other navigation elements for touch & click interaction

Three language versions

Distribution and display

Web and Windows for online/offline use
Touch and other screens

Icon Learning
Promotes clarity and understanding
Icon Layers
Delivers data at different altitudes
Icon People
Combines brand and product marketing
Icon Update
Easy to keep up-to-date

How to maximise user engagement and impact when presenting complex technology online?

F-Secure has driven innovation in cyber security for 30 years. The company’s sophisticated technology combines the power of machine learning with the human expertise of its world-renowned security labs for a singular approach called Live Security. Over 200 broadband and mobile operators and thousands of resellers sell the company’s products all over the world.

The objective of the online campaign solution was to make it easier for the target audience to understand the complex products offered, while highlighting different cyber security related problems and presenting the client’s holistic approach of solving all types of cyber threats.

 

Interactive 3D presentation for effective product communication

Stereoscape delivered an interactive 3D online solution based on our SMARTSCAPE® framework. SMARTSCAPE combines powerful 3D visualisations with progressive levels of product information to transform product communication from passive explanation to interactive exploration. It makes use of the proven and familiar touch & click user interface and works on any touch device, while responsively adapting to laptop and desktop computers as well. It is applicable to multiple use cases from marketing & sales to eLearning.

  • Comprehensive online presentation of F-Secure’s Live Security product portfolio – man & machine working together for cyber security – engaging the viewer and providing clarity on how Live Security predicts, prevents, detects and responds to cyber threats
  • 3D animations, videos and product information combined with image comparison sliders and other interactive touch & click elements for users to independently explore the cutting-edge technology
  • Rich, interactive and informative product communication to increase understanding of a complex product offering and its value, and to make a lasting impression
  • Different language versions for a product portfolio sold all over the world
  • Updates can be easily managed via the cloud

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