” We enjoyed working with Stereoscape on this project – and many projects before that”, Wojtek Felendzer, Marketing Campaign Manager, Nokia
Client’s marketing & sales personnel and B2B customers in trade- and roadshows, mainly in North America and Europe
Hybrid 3D/AR interactive product tour – SMARTSCAPE XR
3D animations, part of them playable
Pdf and other documents
Hotspots and navigation buttons for touch interaction
Marker-based AR with print image as marker
Mobile app for Android tablet, offline use Screen mirroring
Nokia is a multinational communications and information technology supplier. The company has a leadership position in its primary market of high-performance, end-to-end networks for communications service providers (CSPs) – a business that is today largely driven by 5G.
As part of its comprehensive offering to CSPs, Nokia launched a new AI-powered service concept that enables CSPs to enhance the customer care experience they provide to their subscribers. To demonstrate the service at MWC19 Barcelona – the largest mobile tech and services event in the world – Nokia was looking for a presentation solution that would both communicate the strong value proposition and delight MWC visitors, whilst helping them understand the advanced infrastructure that underpins the new service.
Stereoscape designed and delivered an interactive presentation solution that integrates the best features of our SMARTSCAPE and SHOWSCAPE products. The hybrid 3D & AR solution combines compelling 3D animations and augmented reality with an effective, multilayer information architecture. Hotspots and other navigation tools provide a smooth interactive experience on a touch screen – an Android tablet in this case.
The solution features a 3D-animated customer journey of a typical CSP customer. Four different touchpoints along the journey represent different service scenarios, with associated workflows, platforms and other underlying systems that drive the customer care experience. Information of the advanced service infrastructure is presented in multiple layers with different levels of detail.
Interactivity and the way the information is organised allow users to have a quick scan of the content to get a feel of the key points or explore the data below the surface to gain a deeper understanding of the material presented.
The 3D-animated touchpoints – coffee shop, retail store and two home scenes – are ‘playable’, allowing users to interact with the animations. When the user chooses the ‘Open in AR’ option, the same touchpoints come to life in augmented reality for closer inspection from different viewpoints.
The AR experience is anchored to the real world through a marker – a colourful print image in the same cheerful theme as the entire digital experience. The marker also acts as an eye-catcher in event settings, generating interest and drawing attention. Content on the tablet display is also shared to a TV screen through screen mirroring to help attract further attention.