AR effects for Sideways Festival social media marketing

Opportunity

Event organizers are constantly looking for new ways to provide fresh and memorable experiences to visitors, experiences that can easily be shared to others via social media. In Autumn 2021, The City of Helsinki, Fullsteam Agency and Helsinki XR Center held an innovation challenge with the aim of finding new concepts in the event industry. Renewing event experiences and creating sense of community among spectators were important goals of this challenge. Stereoscape was one of the three companies whose concept was chosen to be implemented.

Solution

Stereoscape created three different Augmented Reality filters that can be used when sharing photos and videos on Instagram and Facebook. The filters are specifically designed to be used when sharing experiences from the 2022 Sideways Festival. The visitors can communicate their festival experiences in a memorable, unique and fun way in social media. Simultaneously the event organizers benefit from increased organic visibility.

The filters’ visuals support the art style of the Sideways festival.

1. Soundwaves – An effect that reacts to sound – A great way to share videos of festival performances.
2. Festival hypeship – A Sideways airship showcasing the festival program to be placed in an environment.
3. Don’t spill it – A game for drinking wine, where you are not allowed to spill it.