AR app for social media

Sideways Festival


Sideways Festival

Client challenge​

Create a digital community and build social media buzz around the urban music festival

We created

Augmented reality filters for Instagram and Facebook photos. The filters included a wine-drinking game (“do not spill!”) and a visual effect that reacted to sounds and music

The experience was

A fun way for festival guests to share their experience with their friends on social media.

Devices and channels

Mobile phones and other smart devices through Instagram and Facebook apps


Three different Augmented Reality filters that can be used when sharing photos and videos on Instagram and Facebook.

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