AR app for social media
Sideways Festival
Client
Sideways Festival
Client challenge
Create a digital community and build social media buzz around the urban music festival
We created
Augmented reality filters for Instagram and Facebook photos. The filters included a wine-drinking game (“do not spill!”) and a visual effect that reacted to sounds and music
The experience was
A fun way for festival guests to share their experience with their friends on social media.
Devices and channels
Mobile phones and other smart devices through Instagram and Facebook apps
Outcomes
Three different Augmented Reality filters that can be used when sharing photos and videos on Instagram and Facebook.