Nokia - AirScale radio access teknologia

Nokia

Client: Nokia

Client challenge

  • How to avoid transporting a wide range of 5G hardware to different event venues across the globe and still effectively showcase the technology

Stereoscape solution

  • Interactive presentation solution with integrated 3D product catalogue – featuring product descriptions and detailed product info, interactive 3D product models, illustrations of installation options and sites, and uses cases with business benefits
  • Extensible information architecture with information organised in different layers
  • All-in-one solution with all important product information available in one place, accessible anytime and anywhere
  • 3rd version of scalable solution – content updates, new content and new features added from one version to the next one

End users

Client’s global marketing & sales & other personnel, prospects and customers

Solution type

Interactive product tour + 3D catalog – SMARTSCAPE

Content and interactivity

Interactive 3D animations (rotate, zoom in/out) largely based on 2D images but also CAD models
Illustrations, text
Interactive touch & click elements for detailed info and navigation

Distribution and display

Distributed over web for offline use on touch and other screens

Icon Flexible
Scales up and adapts to various audiences
Icon Sustainability Blue
Saves on transport costs and reduces carbon footprint
Icon Contextual
Drives clear and consistent product communication
Icon People
Doubles as internal training tool

Opportunity

Nokia AirScale Radio Access is a complete radio access solution with hardware, software and services. One of the challenges of presenting the solution at trade shows and other events across the globe is the hardware ­– the base station modules, antennas and other components. Transporting and installing the equipment to different event venues around the world is costly, time-consuming and increases the carbon footprint.

Nokia was looking for a flexible solution to demonstrate the AirScale technology in an informative and interesting manner to various audiences. An important consideration was to showcase the hardware virtually with the help of 3D product models – and not just the nuts and bolts, but also typical installation options, use cases and business benefits.

 

Solution

We designed and delivered a presentation solution based on our SMARTSCAPE concept. The key elements underpinning SMARTSCAPE are compelling 3D visualisations; an extensible, multilayer information architecture; and versatile interactivity. Together, these elements help turn a static product presentation into dynamic, smart product communication.

The AirScale presentation solution contains animations and other information of the different features and benefits of the AirScale technology, like the huge capacity scaling opportunities and the innovative liquid cooling system that saves costs and reduces emissions. A central part of the interactive solution is a catalogue of AirScale components, displaying

  • product descriptions and detailed product information
  • interactive 3D product models that can be zoomed in, rotated and explored from all angles
  • illustrations of installation options and sites
  • uses cases with business benefits

 

The 3D product models are largely created from 2D images, but also CAD files. The multifaceted, multimedia content is organised in multiple layers, gradually displaying more information. Intuitive navigation and touch/click controls make the content easy to access and interact with at different levels of detail.

Flexibility and scalability are built into the SMARTSCAPE concept: content updates and extensions can be smoothly implemented. We delivered the first version of the AirScale presentation solution in early 2018 and the next version with info updates and new product additions in summer 2018. The third version – with updated product information, new products and new animations – was delivered for MWC19 Barcelona and for later use in other events around the world.

The solution is distributed as a web application for use on touch screens and other displays.

Outcome

  • We built a flexible, scalable, all-in-one solution for the presentation of Nokia’s AirScale Radio Access to audiences around the world.
  • Interactive 3D product storytelling, information organised in multiple layers, and an effective user interface create clarity and enable communication at the appropriate level of detail – from a quick overview to deeper exploration of content.
  • The solution adapts to different audiences, presentation situations and presenter styles, whilst ensuring consistency in communication – it’s easy to find the right information, and all important information is available in one place, accessible anytime and anywhere.
  • The extensible information architecture enables flexible content updates and additions.
  • Besides engaging external audiences, the solution also works as an internal learning tool to familiarise personnel with AirScale Radio Access.

Varaa aika ratkaisusi kustannusarvioon

Tilaa uutiskirjeemme

[email protected]
+358 207 419 950

Kampinkuja 2
00100 Helsinki

Yritysnumero: 2077474-0
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