Smart product communication - Smart XR

60+ solutions delivered – driving sales and productivity

Our interactive 3D and XR solutions make complex information understandable and allow you to deliver data at the right place, time and level of detail – helping people understand more, learn faster and work smarter.

Getting the job done

Our scalable operating model is based on an international network of technology partners and an extended team of production partners working together with our in-house experts.

We deliver our solutions end to end as web, Windows and mobile applications.

Our partners

RE’FLEKT is one of the top three most competitive players in enterprise augmented reality platforms (ABI research analysis, 2019). The company has also been named a Gartner Cool Vendor. RE’FLEKT’s customers include ABB, Audi, BASF, BMW, Bosch, Daimler, Hitachi, Leybold, Roche, Siemens, Volvo, VW and many other leading companies.

Industrial companies use RE’FLEKT’s scalable platforms to transform existing CAD drawings and data from traditional paper-based technical documentation into interactive AR/MR applications to improve efficiency and quality.

REFLEKT ONE platform
Immersive Factory VR Training

Immersive Factory are pioneers of VR-based training solutions for environment, health, and safety (EHS) applications. The solutions allow learners to identify workplace safety hazards and prepare for high-risk situations in life-like simulated environments.

A catalog of EHS training exercises is available for subscription. All exercises are based on real-life issues and EHS best practices, and are developed in partnership with leading multinational companies.

Realmax AR headwear is fully voice-controlled and engineered for demanding industrial use. The HMT-1 and HMT-1Z1 headsets have an adjustable boom that houses a microdisplay, emulating a 7 inch tablet screen. The high-resolution display sits just below the user’s line of sight, and it can be moved out of the way when not in use.
Advanced voice recognition and noise cancellation allow users to give commands by speaking in a normal voice even in industrial environments with up to 95 db noise levels. The headset can be worn with corrective eyewear or safety glasses and conveniently clips onto a hard hat.

AR Headset

Our story

from stereoscopic 3D to smart product communication


Origins In Stereoscopic 3D

We started out doing stereoscopic 3D conversions of films. Later we progressed to glasses-free 3D technologies, including 3D holographic displays. Whilst stereo-3D ultimately didn’t quite take off, our early work gave us valuable insights and skills in immersive 3D user experience and paved the way for extended reality solutions – stereoscopy that tricks the brain into perceiving depth is an essential element of VR and MR.


New ways of Delivering Impact and Meaning

A cool technology like 3D creates lots of wow moments, but we were looking for something more: new ways to get people to those valuable ‘aha’ moments. The visual wow is important, but ‘wow, I get it’ is the experience we want our solutions to produce. So we began developing interactive experiences that help people understand complex information.

Today, interactivity is the driving force behind all our solutions.


Embracing Immersive Technologies

The first extended reality (XR) solutions we delivered were a stunning VR journey through a car engine and a location-based AR game app for hunting virtual butterflies in a shopping centre. A year later, Pokémon GO stormed the world, but we had moved on to develop XR solutions for professional use.


Smart Product Communication

Putting interactive 3D and XR technologies in the service of people at work – helping people work smarter and learn faster – is our big mission. Smart Product Communication, a concept we launched, has become the underlying theme of all our work. It means making complex product information more understandable with the help of smart information architecture, interactivity and immersive 3D and XR.