Project:
Prysmian Virtual Tower Tour
An immersive 360° VR experience of the Prysmian Tower, designed for trade show attendees.
Case Study:
Transporting Booth Visitors Virtually to the Top of the Prysmian Tower
Client testimonial:
“The VR experience has given visitors to our exhibition stands around the world a memorable opportunity to explore Prysmian’s cable tower virtually. The feedback has been overwhelmingly positive.”
“The VR experience has given visitors to our exhibition stands around the world a memorable opportunity to explore Prysmian’s cable tower virtually. The feedback has been overwhelmingly positive.”
Susanna Hovi, Marketing and Communications Manager, Prysmian
Challenge
For the Sähkö–Electricity 26 trade show, Prysmian sought a solution to easily showcase the interior and exterior of its 185-meter-high tower in Pikkala, while also engaging booth visitors.
Solution
An immersive 360° drone video showcasing the tower’s interior and exterior from multiple perspectives.
Channels
During the event, visitors at the Prysmian booth explored the virtual tour using Pico 4 headsets. Beyond the trade show, the experience can easily be viewed on major video streaming platforms.
Outcomes
The virtual experience has generated a great deal of interest in Prysmian at different events. It has allowed the audience to explore locations that would have otherwise been impossible to visit. Additionally, the experience can be repurposed for future events or stakeholder meetings.
Turn explanations into experiences.
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