Wärtsilä – HyTug

Wärtsilä

“I have been working with Stereoscape for several years already, and I’m always impressed by the way the team drives the project forward and how quickly they are able to grasp the main values and functionalities of the products. In this case this technical understanding and project management capability resulted in an impressive interactive 3D presentation which was finished well within the set deadline, and which has received great feedback from our target groups.” Maria Nystrand, General Manager, Marketing, Wärtsilä

Client: Wärtsilä

Client challenge

  • How to present newly launched hybrid power module (engines + associated
    technologies) and harbour tug design in an easy-to-understand manner
  • How to engage professional buyers in a busy tradeshow environment

Stereoscape solution

  • Interactive 3D presentation for comprehensive view of client’s technologies,
    designs and tugboat’s different operational modes
  • Interactive 3D product models and animated flowcharts for further impact
    and understanding
  • Clear information architecture, hotspots and other navigation tools for
    exploration of data at different levels of detail
  • Real-time engine configuration via link to client’s online engine configurator
  • User analytics to track how users interact with the presentation

End users

Client’s global marketing & sales personnel and B2B customers at tradeshows and other events

Solution type

Interactive product tour – SMARTSCAPE

Content and interactivity

Playable 3D product models (real-time 3D rendering)
Other 3D animations and illustrations
Animated flow charts, text
Hotspots and menu bar for touch & click interaction

Distribution and display

Windows app for offline use on touchscreens

Icon Learning
Creates clarity and enhances engagement
Icon touch
Enables visitorand presenterdriven use
icon Analytics
Provides useful feedback via user analytics
Icon Contextual
Drives consistent product communication

OPPORTUNITY

Wärtsilä is the global leader in smart technologies and complete lifecycle solutions for the marine and energy markets. The company’s HY TUG designs emphasise environmental sustainability – increasingly important for tug owners and operators – and are developed utilising the company’s strong competences in hybrid propulsion technology. To showcase their newly launched HY TUG designs, Wärtsilä was looking for a highly effective and engaging product presentation solution for the international WorkBoat Show 2018. The show is held every year in New Orleans and attracts members of the commercial marine industry.

 

SOLUTION

Stereoscape’s expertise in making complex product stories simple resulted in a SMARTSCAPE® solution for an “Interactive Tug Boat ” – an interactive product presentation that consists of powerful 3D visualisations and multiple layers of content showing HY TUG operations in various scenarios, and from an overview of overall ship to in-depth demonstration of engine components. Having worked with Wärtsilä since 2014 helped us understand the client’s industry and B2B product communication needs.

 

OUTCOME

  • The solution presents complex technology with the help of game engine based real-time renders and 3D animation in an engaging, easy-to-understand, yet highly informative manner
  • The touch & click user interface and progressive navigation allow self-guided interactive product tours by prospects, customers and other audiences
  • The solution communicates key features, benefits and customer value of the client’s innovative technology and helps ensure consistent product knowledge transfer in an international sales organisation
  • The application was distributed as an executable file for the Windows operating system for offline use, considering busy network connections during exhibitions
  • The application provides a direct link to Wärtsilä’s online diesel engine configurator to deliver a flawless end-to-end product story from introduction to customer-specific configuration
  • Smartscape User Analytics provides data regarding the number of clicks on each scene, the time and date. The data collected can be further visualised as pivot tables for more insight.

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