Greetings from Tech Open Air Berlin and Fraunhofer HHI

Share this article
Share on facebook
Facebook
Share on twitter
Twitter
Share on linkedin
LinkedIn

Tech Open Air (TOA) Berlin is Europe’s leading interdisciplinary technology festival. The event, held already for the 6th time in July filled the legendary Funkhaus Berlin with more that 20 0000 attendants. With over 200 satellite events spreading around Berlin made the entire city vibrant with technology, music, art, and science. This year’s conference topics covered a huge spectrum of everything that is bubbling at the moment; from design to blockchain, from food to future cities and health to AI, VR and IoT. The speakers, more than 200 of them, came from big companies and organisations like NASA, World Economic Forum, Google, Samsung NEXT, IBM, and Unity, as well as a wealth of small innovative companies in fields of tech, music, art, science or the intersection of all four.

I visited TOA Berlin already for the second time. From this years conference offering I build my program mainly concentrating on speakers that coming from interesting up and coming companies in virtual reality, spiced up with a little bit of research, design and media. From the wide offering especially presentations from Adina Popescu, founder of Snowblack VR, Samuel Huber, CEO of Advir.co, Sonja Galunder, Senior Research Scientiest at Smart Information Flow Technologies (SIFT), Khalid Meniri, founder & CEO of Six Agency, and Ian Forrester, Senior Producer as BBC R&D gave a lot of food for thought.

IMG 1071  To sum it up, the thoughts that I took with me from Berlin this time were:

  • Putting yourself into the picture; explore how data can be visualised so that the user has control of it and can make an impact in it to make it more engaging and rewarding to the viewer.
  • Variations matter in storytelling; use metadata to enrich the content and to get variation.
  • Collect data; design VR so that you can collect data from it to learn about user behavior.
  • Users want to do things but they want it do be done for them; give less choice but more engaging options.

Apart form taking part in the conference program I also attended a satellite event at Fraunhofer HHI. Fraunhofer HHI – German equivalent to our Finnish VTT – is Europe’s largest application oriented research organization with a budget of more than 2,1 billion € and research highlights such as MP3 audio codec under their belt. Seeing their current research activities in the fields of VR, AR, MR, and IoT was enlightening.

IMG 1200

A visit to Berlin is always worthwhile. After all, it has for some time already been the tech capital of Europe. Lot’s of lessons learned and a lot of wow moments experienced. The world we work in is developing so fast you have to move fast to keep on track. Therefore it was also rewarding to see that here in Finland we at Stereoscape are definitively on the right track and moving at pretty much the same pace with the big players.

 

Rami Salle,

Project Director, Stereoscape

Read more

Team member Karoliina Leisti

Boosting MedTech training and after-sales services with augmented reality

With travel restrictions and physical distancing widely adopted as measures to tackle the global Covid-19 crisis, many sectors of society have had to expedite their digitisation plans and look at more effective ways for remote working. But there are also many essential service workers who can’t do their jobs remotely. How can we assist them in these exceptional times?

In this blog, Stereoscape’s Karoliina Leisti discusses how augmented reality and other digital interactive technologies can help boost learning, installation and maintenance functions in the MedTech sector.

Read More
VR Showroom

A true mixed reality experience using Varjo XR-1

Stereoscape recently developed a mixed reality experience using the brand new Varjo XR-1 headset. We sat down with Stereoscape’s CTO Ferhat Sen and creative producer Jyri Nolvi, and developer Daniel Leggat to discuss the experience and possibilities of working with the new Varjo headset.

Read More
AR Hololens motor rotating hand gesture

Enterprise AR/VR – proving the business case

AR and VR are helping drive digital transformation in enterprises. VR is typically used in product design or to replicate real-life situations in immersive learning, whilst AR is streamlining workflows, speeding up troubleshooting, boosting on-the-job learning and more. Presenting a solid business case is one of the key steps in adopting AR/VR for enterprise use. A well-structured proof of concept will help you build the business case.

Read More

Interactivity and multilayer storytelling

In our last blog, we looked at how effective information architecture (IA) helps make sense of complex information. The way information is organised becomes even more important when creating interactive or multi-layered content. In this article we take a look at how information architecture underpins interactive, multi-layered storytelling, helping personalise and customise content for effective B2B marketing and sales.

Read More

Information architecture for effective B2B communications

In an increasingly busy world, effective information architecture helps make sense of complex information. The reverse is also true: even good content can fail if it is structured badly. In this article we shed light on the elements that underpin effective information architecture.

Read More

Interactivity in B2B marketing and sales

Whilst suppliers have a hard time selling in competitive B2B markets, their customers are struggling to buy. With B2B buying getting more complex, it’s critical for suppliers to make the purchase process easier for their customers. Interactive content can help B2B companies support their customers in completing the buying job.

Read More

Get a time & cost estimate for your solution.

Sign up for our newsletter

[email protected]
+358 207 419 950

Kampinkuja 2
00100 Helsinki

Business ID: 2077474-0
Stereoscape GDPR

© Stereoscape Oy