Magic Line

Fazer Magic is a premium selection of chocolate pralines. The new Magic Line is designed especially for the international market, and the products are sold at international airports, on ferries and in selected cafés and department stores all around the world. In spring 2014, Fazer promoted the new product line at Stockmann’s, the largest department store in the Nordic countries.

Solution

Stereoscape delivered eye-catching animated content and a large 180-degree Dreamoc XL2 holographic unit for the marketing campaign. The 3D animation was floating on top of real products inside the display, which was installed in Stockmann’s busy grocery department.

Results

The installation combined real and virtual elements, producing a unique mixed-reality customer experience. The digital display and the adjacent traditional merchandising display complemented each other and once again, holographic projection demonstrated its ‘stopping power’.