VR (Virtual Reality)
Virtual reality immerses the user in a completely digital experience either through a virtual headset or through a surrounding display. The environment can be either computer-generated or captured from the physical world.
Virtual reality allows the user to be brought to the center of any environment and experience. Virtual reality is immersive, meaning it allows the user to delve into the experience so that his or her focus is entirely on virtual reality and he or she is unaware of the outside world. This is a particularly good feature, for example, in educational and entertainment use where the user wants to be engaged and concentrated on the task at hand.
Virtual reality requires special devices, which exist in both tethered and stand-alone versions. Tethered versions benefit from their ability to run higher quality and more complex graphics than stand-alone devices, but the downside is that they require a separate computer to which they are connected.
Nowadays it is also possible to build VR content so that it is physically located on a cloud server from where it is streamed in real time to VR devices. This so-called CloudXR technology will enable lighter and cheaper devices in the future, as well as a higher quality and more realistic experience. The technology already exists and can already scale, for example, training to several different locations without having to physically store the training on different devices.
Is your company planning to take advantage of virtual reality in marketing, events or training?