Virtual showroom for remote customer engagement

Opportunity

Wulff Entre offers a comprehensive range of trade show services and options, including innovative hybrid person to person services. For Wulff Entre’s client, Swedish Energy Agency, Hannover Messe is a key event to promote Swedish energy innovations. In 2020, Hannover Messe was cancelled due to the outbreak of the coronavirus pandemic, but the event returned in 2021 in a completely digital format. To explore different digital exhibition options, Wulff Entre contacted Stereoscape. Time was of the essence. Wulff Entre’s client quickly needed a solution to showcase Swedish cleantech companies at the trailblazing digital event. As in a traditional trade show, the objective was to provide an opportunity for effective marketing, lead generation and visitor engagement – but this time in an inviting virtual space, where remote customers could meet and talk with exhibitors and other visitors.

Solution

Stereoscape created a 3D-modelled virtual showroom, using Swedish Energy Agency’s physical exhibition stand at the 2019 Hannover Messe as a starting point. The stand – created by Wulff Entre – featured a colourful mini city inspired by Stockholm’s old town. In the virtual Swedish Energy pavilion, each exhibiting company has its own building around the town’s central square, and each building houses a virtual meeting room with a video screen and other presentation and communication elements. Visitors can engage in a live conversation with the exhibitor via a video call button or arrange a meeting through a contact form button. 

Visitors and pavilion staff have a chance to create their own avatars and use the online alter egos to interact with one another. Teleporting speeds up navigation in the virtual space, and an intuitive user interface with clear instructions facilitates virtual exploration of the participating companies’ products and services. Within the tight time schedule, it took us six weeks from the project kick-off to have the virtual showroom up and running at the digital event. Watch this video for a detailed explanation of how the showroom works.