AI-powered holographic visualisation at Expo 2020 Dubai

Haaga-Helia University of Applied Sciences

Client challenge

  • How to demonstrate Haaga-Helia’s innovativeness, international orientation and mission of opening doors to future careers to a global audience
  • How to draw attention and stimulate interest at one of the world’s biggest events and get the message across in the limited time available

End users

Visitors attending Expo 2020 Dubai from 1 October 2021 to 31 March 2022

Content and interactivity

Images, text and 3D holographic visualisations

Touch interaction 

QR codes for additional information

Stereoscape solution

  • An interactive experience with eye-catching 3D holographic visualisation of data from AI-powered analytics  
  • Showcases client’s educational offerings in view of available jobs and required skills around the world   
  • A joint project between the client, Stereoscape, AI expert Headai and holographic display supplier Realfiction

Solution type

Bespoke interactive + holographic solution

Distribution and display

PC app for offline use 

Large touch screen + 2 Dreamoc POP3 displays

Icon Learning
Creates clarity from large sets of complex data
Icon Learning
Replaces explanation with experience
Icon Engaging
Grabs attention at a glance, using holographic ‘magic’
Icon quality
Highlights client’s expertise and innovativeness


With a mission to open doors to future careers, Haaga-Helia University of Applied Sciences has a strong business orientation and a focus on education in sales and services, entrepreneurship and innovation. The university also has an extensive international reach with over 200 partner universities throughout the world and foreign students from nearly 100 countries. As one of the official key partners of the Dubai World Expo 2020, Haaga-Helia was looking for an innovative way to showcase its diverse educational offerings and promote Finnish educational exports at the event, emphasising Haaga-Helia’s role in developing education for the future. To captivate audiences at the massive world’s fair, the solution needed to draw attention, communicate the message and make an impact in 30 seconds. 



Haaga-Helia’s central theme for the solution was to show how its curriculum compares with what employers around the world are looking for in university graduates. Headai – a Finnish specialist of AI-driven business intelligence – produced the data for the solution, analysing thousands of job openings in selected cities around the world and comparing them with different programs at Haaga-Helia.

Stereoscape’s task was to bring the data to life at the event. It was an inspiring task: visualising big data is what got us started in what is now the heart of our business – turning information into experiences. Back in 2013, we launched a solution, where real-time social media and other online conversations were filtered with data mining algorithms and visualised in a 3D holographic display. Fast forward to the present, and we had a chance to use our expertise in this project. The solution, which is called Crystal Ball, features five different job profiles that Expo 2020 visitors can select from and explore on an interactive touch screen. The corresponding job openings and skill sets are simultaneously visualised in two separate Dreamoc POP3 holographic displays from Realfiction. The 3D holographic visualisations that appear to be floating in the air are both stunning and fun and capture the large amounts of data in an easy to understand format, whilst presenting Haaga-Helia as an innovative, internationally oriented partner for education. The video below shows the solution in action in Stereoscape’s showroom.

After being delayed by the Covid-19 pandemic, the long-awaited World Expo finally opened its doors to visitors in Dubai in October 2021 and recorded about 1.5 million visits in the first 24 days. Use this link to take a virtual tour of the Finland Pavilion at Expo 2020. 

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