Boosting MedTech training and after-sales services with augmented reality
With travel restrictions and physical distancing widely adopted as measures to tackle the global Covid-19 crisis, many sectors of society have had to expedite their digitisation plans and look at more effective ways for remote working. But there are also many essential service workers who can’t do their jobs remotely. How can we assist them in these exceptional times?
In this blog, Stereoscape’s Karoliina Leisti discusses how augmented reality and other digital interactive technologies can help boost learning, installation and maintenance functions in the MedTech sector.
A true mixed reality experience using Varjo XR-1
Stereoscape recently developed a mixed reality experience using the brand new Varjo XR-1 headset. We sat down with Stereoscape’s CTO Ferhat Sen and creative producer Jyri Nolvi, and developer Daniel Leggat to discuss the experience and possibilities of working with the new Varjo headset.
Enterprise AR/VR – proving the business case
AR and VR are helping drive digital transformation in enterprises. VR is typically used in product design or to replicate real-life situations in immersive learning, whilst AR is streamlining workflows, speeding up troubleshooting, boosting on-the-job learning and more. Presenting a solid business case is one of the key steps in adopting AR/VR for enterprise use. A well-structured proof of concept will help you build the business case.
Interactivity and multilayer storytelling
In our last blog, we looked at how effective information architecture (IA) helps make sense of complex information. The way information is organised becomes even more important when creating interactive or multi-layered content. In this article we take a look at how information architecture underpins interactive, multi-layered storytelling, helping personalise and customise content for effective B2B marketing and sales.
Information architecture for effective B2B communications
In an increasingly busy world, effective information architecture helps make sense of complex information. The reverse is also true: even good content can fail if it is structured badly. In this article we shed light on the elements that underpin effective information architecture.
Interactivity in B2B marketing and sales
Whilst suppliers have a hard time selling in competitive B2B markets, their customers are struggling to buy. With B2B buying getting more complex, it’s critical for suppliers to make the purchase process easier for their customers. Interactive content can help B2B companies support their customers in completing the buying job.
Interactivity for effective marketing
In the overcrowded world of marketing messages, digital interactive tools are proving to make product communication and other marketing more engaging and effective. Our new blog series on smart product communication begins with a look at why interactivity is such a powerful tool for modern marketers.
Stereoscape’s Anant Shiv talks about putting XR in the service of people at work
Anant Shiv, Business Unit Manager at Stereoscape, sat down with Laura Hyppönen to discuss how Extended Reality (XR) can facilitate and improve workplace performance.
Empowering employees with smart instructions
The 2019 annual economic survey by Eurochambres highlights the lack of skilled workers as one of the major challenges European companies are facing. Hiring under-qualified employees means companies will have to spend more time and money on training, which has a negative impact on productivity. Augmented reality is one of the technologies that can help close the skills and productivity gap by enabling effective on-the-job guidance.
Stereoscape chairman Heli Nelimarkka shares her insights on interactive XR and Smart Product Communication
Continuing our blog series about Extended Reality in the corporate sector, Laura Hyppönen sat down with Stereoscape chairman Heli Nelimarkka to discuss digital interactivity and the journey of Stereoscape from a pioneer in stereoscopic 3D and holography to a leading provider of interactive Extended Reality solutions to the corporate sector.
Mixed Reality for training and other enterprise applications
Mixed Reality applications present a growing opportunity to increase efficiency and cut costs across a range of enterprise settings from design and manufacturing to training, maintenance and retail. This article focuses on Mixed Reality use across industrial and manufacturing settings and gives some useful tips on how to get started on a Mixed Reality training […]
Augmented Reality in corporate training
Augmented Reality in corporate training Augmented Reality provides a nimble and cost-effective way to engage corporate learners, particularly the Millennial workforce that has grown up using their mobile devices for gaming and communication. This article continues our blog series about how to benefit from various extended reality tools and techniques in the corporate training context. […]
5 benefits of extended reality in corporate training
Using Extended Reality (XR) is a growing trend in corporate training. Want to know why? This article commences our blog series about using XR in a variety of learning contexts. For those new to the topic, Extended Reality is an umbrella term that brings together Virtual Reality (VR), Augmented Reality (AR) and Mixed Reality (MR). […]
Stereoscape collaborates with artist Josefina Nelimarkka to visualise real-time air quality data
Helping products tell their stories is a growing field we are working on at Stereoscape. The increasing volume of IoT data generated by the things around us needs to be communicated to drive better understanding, learning and decision-making. To broaden our thinking on how to translate and present IoT data for explanatory, analytical and inspirational […]
5 + 1 reasons why smart product communication is so smart
“We are transforming product communication with our smart product communication solutions” is one of our opening lines when presenting Stereoscape as a company. But what do we mean with smart product communication and why is it so smart?
IoT meets AR? – Common questions from our clients answered by our tech experts
Internet of Things (IoT) and augmented reality (AR) are match made in heaven. Saving money, making work more efficient, safe, fast, accurate… the benefits are numerous and clear. There are, however, some questions that often preoccupy the minds of people when talking about IoT and AR applications. To get the right technical answers to the […]
Mixing realities in 3D holographic displays
To make the impossible possible. That is one of my favourite phrases when talking about augmented, virtual or mixed reality. Many of our customer cases serve as great evidence of this. Taking you underwater to see how a propulsion system of a ship works, making you ”see” the invisible, or making it possible for you […]
AWE Europe: The benefits of AR in industry come in two digit numbers
Augmented Reality World Expo AWE Europe was held in Munich in October. Steresocape’s team visited the expo where all the latest solutions, applications, software, hardware, cases, and pilots were showcased under one roof. Here are the team’s key takeaways fresh from Munich: “Industrial AR – the numbers speak for themselves” The two digit numbers for […]
Greetings from Tech Open Air Berlin and Fraunhofer HHI
Tech Open Air (TOA) Berlin is Europe’s leading interdisciplinary technology festival. The event, held already for the 6th time in July filled the legendary Funkhaus Berlin with more that 20 0000 attendants. With over 200 satellite events spreading around Berlin made the entire city vibrant with technology, music, art, and science. This year’s conference topics […]
Go Allport on new technology!
World is a complex place. Every media is telling us that the world is changing and becoming faster and more dynamic. The change is mostly caused by the constant development of technology. If we take a quick look back in time, the first industrial revolution took place around late 18th century. It was about inventing […]
VR and AR bring business benefits – highlights of Heli Nelimarkka’s speech at 3DExpo
Heli Nelimarkka, chair of Stereoscape’s board, was one of the speakers of 3DExpo held in Finland in May. Below is a summary of her speech focusing on the clear benefits and competitive advantage that augmented, mixed and virtual reality bring for business. “Digitalisation and the state of VR and AR today We already have massive […]
DAQRI SMART HELMET – so much more than a helmet
You’ve landed on an old blog post. Would you like to read our newer Enterprise AR/VR – proving the business case –blog instead? Recently at a virtual reality industry event I had the pleasure to invite people to test an augmented reality helmet. “Wow” is the word to best describe the feelings at our stand […]
MOBILE WORLD CONGRESS 2017 – virtual reality, connected city and a Stereoscape project live
A couple of weeks ago, Barcelona hosted the world’s largest gathering for the mobile industry, the Mobile World Congress (MWC) 2017. The huge event covers a wide scope of everything “mobile”. The telecom focus of this year’s event was the 5G technology and its implications to human life. The demonstrations and representations of these implications […]
Immersive art; slow transitions from physical to virtual
Stereoscape recently had the pleasure of working again with artist Josefina Nelimarkka on designing a custom VR experience for her latest exhibition at gallery Oksasenkatu 11. The piece, entitled Argos Telekinesis, exists parallel to Nelimarkka’s painting practice, connected not only by concept but also in their dual demands for time. The works are not simply […]
Five essential questions on VR – and some on AR and MR too
Virtual reality, augmented reality, mixed reality – the terms are everywhere, but what is it all about, really? And what does it mean for you and your business, really? The terminology and the technology can seem intriguing if you are not a technical expert. To help you orientate in this new digital landscape, Stereoscape has […]
Academic research looks beyond the hype for better quality virtual reality experiences
“We believe virtual reality is going to change the world,” said HTC Vive senior vice president Rikard Stelber when announcing the launch of their app store for virtual reality worldwide this fall. A lot of similar statements have been heard during this year. 2016 has in many occasions been named the year of virtual reality; […]
A recent TNS Gallup study shows: Competitive advantages from VR and AR seen by 87%
The Virtual 2016 event was arranged in Espoo, Finland on May 26, gathering a number of companies and people engaged and interested in virtual and augmented reality. Together with the event arrangers, TNS Gallup Oy did a survey “Virtuality changes tomorrow’s business landscape – what Finnish decision-makers say?” Katja von Alfthan, Director, Innovation & Product […]
Muotikauppa digitalisoituu
“Dress the Dancer – Stereoscapen muotikaupalle kehittämä interaktiivinen konsepti, jossa katsoja voi puhelimensa avulla vaihtaa näytöllä näkyvän tanssijan vaatteet, ja samalla vaikka tilata myös itselleen asuista mieluisimmat” Digitalisaatio on muotikaupassa paljon muutakin kuin verkkokauppaa. Digitalisaatio tuo parhaimmillaan myymälään lisää tietoa, lisää palvelua, lisää valikoimaa ja ennen kaikkea lisää elämyksiä. Steroscapen asiantuntijat kertovat uusimmassa Muotimaailma –lehdessä (3/2016) […]
Ready for VR – or will your children get there first?
From April 15 to 16, the first Nordic 3D Expo took place in Vantaa, Finland. While the majority of the some 30 exhibitors were showing how digital can be transformed into physical via 3D printing, Stereoscape – together with it’s VR partner WorldViz – was demonstrating that you don’t necessarily need to make things physical […]
Create more meaning, not just more information – marketers are turning to interactive video
“Information is cheap but meaning is expensive,” said George Dyson, science historian and futurist, a few years ago. In recent years, video has been the answer for creating more meaning in marketing. According to Forrester Research, video has been the fastest growing online ad format. In digital marketing, the benefits of video content over text are clear […]
Markkinointi on investointi – ei kustannuserä
”Nyt hanaa suomalaisyritykset” totesivat Osuuspankin edustajat ja Aalto-yliopiston tutkijat tuoreen suuryritystutkimuksen julkistamisessa ja kehottivat yrityksiä investoimaan rohkeasti kasvuun. Investoinnit digitalisoitumiseen näyttäisivätkin tutkimuksen mukaan olevan suuryrityksissä voimakkaassa kasvussa. Huolettavalta kuitenkin näyttää se, että suuryritysten panostukset markkinointiin puolestaan jatkavat tutkimuksen mukaan laskuaan. Vaikeina taloudellisina aikoina leikkaukset markkinointibudjettiin ovat usein näennäisen helppo säästökohde. Mutta jos yritys oikeasti – […]
Interactivity in Contemporary Art
By making the audience a collaborator they forget they are an audience at all, it is at this point that immersion is possible. The space is bathed in colour, time seems slower, the twinkling of stars somehow rendered audible. A site-specific installation, PRECESSION (screensaver) is Josefina Nelimarkka’s second solo exhibition. It is a technically ambitious […]
The new era of retail
Are you ready for all that digital is bringing to retail (including better profits)? From giant screens to virtual reality headsets – The retail space is changing The opening of the new Burberry store in London’s Regent Street in 2012 placed the British luxury brand on the forefront of the digital transformation of the retail […]
Vuosi 2016 – vauhdilla kohti virtuaalitodellisuutta
Vuosi 2016 tulee olemaan virtuaalitodellisuuden kannalta jännittävä. Muun muassa Oculus, Sony ja HTC tuovat vihdoin markkinoille kuluttajille suunnatut virtuaalitodellisuuslasit. Lasien kehitystä seuranneelle odotus on tuntunut välillä tuskallisen pitkälle, mutta vihdoin se on päättymässä. Odotus palkitaan kehittyneempinä kuluttajatuotteina, joilla pääsee nauttimaan parempaa VR-sisältöä. Erilaiset virtuaalitodellisuusdemot, joita tähän saakka on ollut saatavilla, ovat toki olleet erittäin mielenkiintoisia, […]
An outsider on the holodeck: My first time in Virtual Reality
It’s not everyday you get the opportunity to strap into the Oculus Rift and be immediately transported to an art gallery, or a forest, or Mars – so naturally when offered I jumped at the chance. The first thing that struck me was just how quickly your brain accepts that you have moved into this […]
Myyjän perustavanlaatuisin ongelma – miten saada asiakas ymmärtämään
Myyntityylejä ja -tapoja on monenlaisia. On korkeapainemyyntiä, jota suorittaessa tukka vesikampauksella taakse vedettynä ja hiki pulisongeissa toitotetaan asiakkaalle oman tuotteen ja ratkaisun erinomaisuutta; on tarpeita luovaa myyntiä, jossa annetaan asiakkaan ymmärtää, että liiketoiminnan jatkuvuudessa on aukko ja se pitäisi paikata; on projektimyyntiä ja on asiakkuuden hoitoa ja on vaikka mitä. Sen enempää menemättä syvemmälle (ainakaan […]
Miten luoda CAD-malleista mukaansatempaavia 3D-tuote-elämyksiä?
Useiden yritysten tuotteista on olemassa iso kirjasto insinöörien tekemiä CAD-malleja, joita ei ole vielä hyödynnetty markkinoinnillisesta näkökulmasta tuotteiden toimintojen ja prosessien visualisoinnissa. Suuret ja monimutkaiset laitteistot on hankala kuljettaa paikasta toiseen, eikä niitä useinkaan voida näyttää tositoimessa ilman ympäröivää puitteistoa, jolloin tuotteen toiminnallisuuksien ymmärtäminen saattaa jäädä puheen ja esitteiden varaan. Tällöin realistisen tuote-elämyksen luomiseksi voidaan […]
Physical products tell digital stories in the Supermarket of the Future
Coop Italia has been exploring scenarios for future retail at its Supermarket of the Future created for Expo Milano 2015. The experimental project demonstrates how digital stories can make the physical shopping experience more informative, convenient and enjoyable. The future supermarket is a fully functional store with products exhibited on large interactive tables. A wave […]
Kivijalkakaupan monikanavaistuminen
Vähittäiskaupan murros sekä kivijalkakaupan monikanavaistuminen ovat olleet keskeisiä puheenaiheita viimeisen parin vuoden aikana. Paljon on puhuttu siitä, häviääkö kivijalka ja asiakkaat siirtyvät tekemään ostoksensa verkkoon halvemman hinnan perässä. Verkkokauppa on nähty uhkana kivijalalle kun todellisuudessa se on kivijalkaa tukeva toiminto, joka tarjoaa mahdollisuuden rakentaa asiakkaita palvelevan monikanavaisen kokemuksen. Kivijalka ei ole kuitenkaan häviämässä minnekään. Ihmiset […]
Use of Virtual Reality in today’s business
Sandra Bergmeir, Solutions Architect, WorldViz Interviewed by Saana Häkkinen on behalf of Stereoscape WorldViz is the industry leader in turnkey interactive visualisation and simulation solutions and provides world leading Virtual Reality expertise and unparalleled immersive visualisation experiences. Stereoscape is part of the WorldViz reseller network and we had the pleasure of talking with Sandra Bergmeir, […]
Virtuaalitodellisuus markkinoinnissa
Nykyisessä hektisessä maailmassa visuaalisen viestinnän merkitys korostuu jatkuvasti. Jaksamme paneutua yhteen asiaan todella lyhyen aikaa kerralla, joten markkinoijan on onnistuttava kertomaan tuotteensa tarina nopeasti ja muistettavalla tavalla. Suomalaista digitalisaatiokeskustelua leimaa keskittyminen verkossa tapahtuviin asioihin ja some-konsultit julistavat perinteisen myynnin kuolemaa. Markkinoinnin automaatiosta odotetaan messiasta, joka vapauttaa suomalaisen insinöörikansan myynnin pahasta ikeestä. Allekirjoitan sen tosiasian, että […]
Vuorovaikutteinen visualisointi vahvistaa tuotemarkkinointia
Kun mikä tahansa yritys kehittää hienon ja kilpailukykyisen tuotteen, mietitään samaan aikaan, miten tuo mainio tuote markkinoidaan ja myydään ja miten siinä hyödynnetään visualisointia. Varsin usein turvaudutaan esitenippuihin, joihin painetaan laadukkaita valokuvia. Entistä enemmän visualisoinnissa käytetään liikkuvaa kuvaa, videona tai animaationa, joka havainnollistaa ja opastaa tuotteen erinomaisuuteen niin omaa henkilöstöä kuin asiakkaita. Käsikirjoituksessa pohditaan, mitä […]