“Professional realisation / Exciting new technology / A well-run project”, Pirkko Yliselä, Viestintäjohtaja Maanmittauslaitos
The National Land Survey of Finland (NLS) does land surveying, maintains property information, produces map data material, handles registrations of title and mortgages, and promotes the research and application of spatial data. An important task of the NLS is also to secure the talent pool for the land survey industry. To increase the number of applicants, the agency practices active communication and marketing to inform the youth of the relatively unknown field.
To encourage students to apply to surveying degree programmes, inspire fresh graduates to join the agency, as well as help onboard new hires, the NLS was looking for an interactive solution to communicate what it’s like to work in surveying and the NLS. The solution would be used by the NLS’ employer brand ambassadors and educational personnel across Finland, but students would also be encouraged to download the application and explore the contents on their own. Additionally, the solution would work as a training tool during employee onboarding at the NLS.
A design sprint with a team from the NLS focused on generating and testing ideas on how to attract new talent to the NLS, and surveying in general, using an interactive digital application – what are the key messages to get across, what content should be included, how should it be presented, and what content is currently available that can be repurposed for the solution.
Stereoscape then designed and built – in close collaboration with the client – a Windows 10 based application with a touch (& click) user interface for offline use. Information architecture played an important role in the design. A multi-layered information structure with a side menu and hotspots enable progressive navigation and versatile interactions within the application. 3D models and animations illustrate various concepts and make the content visually compelling. Videos, images, maps and text contribute to a multifaceted view of the NLS as a workplace and surveying as a field of study. The bilingual application also features an interactive section of questions and problems for the user to ponder.