Boosting MedTech training and after-sales services with augmented reality
With travel restrictions and physical distancing widely adopted as measures to tackle the global Covid-19 crisis, many sectors of society have had to expedite their digitisation plans and look at more effective ways for remote working. But there are also many essential service workers who can’t do their jobs remotely. How can we assist them in these exceptional times?
In this blog, Stereoscape’s Karoliina Leisti discusses how augmented reality and other digital interactive technologies can help boost learning, installation and maintenance functions in the MedTech sector.
A true mixed reality experience using Varjo XR-1
Stereoscape recently developed a mixed reality experience using the brand new Varjo XR-1 headset. We sat down with Stereoscape’s CTO Ferhat Sen and creative producer Jyri Nolvi, and developer Daniel Leggat to discuss the experience and possibilities of working with the new Varjo headset.
Enterprise AR/VR – proving the business case
AR and VR are helping drive digital transformation in enterprises. VR is typically used in product design or to replicate real-life situations in immersive learning, whilst AR is streamlining workflows, speeding up troubleshooting, boosting on-the-job learning and more. Presenting a solid business case is one of the key steps in adopting AR/VR for enterprise use. A well-structured proof of concept will help you build the business case.
Interactivity and multilayer storytelling
In our last blog, we looked at how effective information architecture (IA) helps make sense of complex information. The way information is organised becomes even more important when creating interactive or multi-layered content. In this article we take a look at how information architecture underpins interactive, multi-layered storytelling, helping personalise and customise content for effective B2B marketing and sales.
Information architecture for effective B2B communications
In an increasingly busy world, effective information architecture helps make sense of complex information. The reverse is also true: even good content can fail if it is structured badly. In this article we shed light on the elements that underpin effective information architecture.
Interactivity in B2B marketing and sales
Whilst suppliers have a hard time selling in competitive B2B markets, their customers are struggling to buy. With B2B buying getting more complex, it’s critical for suppliers to make the purchase process easier for their customers. Interactive content can help B2B companies support their customers in completing the buying job.
Interactivity for effective marketing
In the overcrowded world of marketing messages, digital interactive tools are proving to make product communication and other marketing more engaging and effective. Our new blog series on smart product communication begins with a look at why interactivity is such a powerful tool for modern marketers.
Stereoscape’s Anant Shiv talks about putting XR in the service of people at work
Anant Shiv, Business Unit Manager at Stereoscape, sat down with Laura Hyppönen to discuss how Extended Reality (XR) can facilitate and improve workplace performance.
VR in recruitment and onboarding
Continuing our blog series about uses of Extended Reality in a variety of corporate settings, we look at the benefits Virtual Reality can bring to companies’ recruitment and onboarding programmes.
Empowering employees with smart instructions
The 2019 annual economic survey by Eurochambres highlights the lack of skilled workers as one of the major challenges European companies are facing. Hiring under-qualified employees means companies will have to spend more time and money on training, which has a negative impact on productivity. Augmented reality is one of the technologies that can help close the skills and productivity gap by enabling effective on-the-job guidance.
Stereoscape chairman Heli Nelimarkka shares her insights on interactive XR and Smart Product Communication
Continuing our blog series about Extended Reality in the corporate sector, Laura Hyppönen sat down with Stereoscape chairman Heli Nelimarkka to discuss digital interactivity and the journey of Stereoscape from a pioneer in stereoscopic 3D and holography to a leading provider of interactive Extended Reality solutions to the corporate sector.