Boosting MedTech training and after-sales services with augmented reality

Team member Karoliina Leisti

With travel restrictions and physical distancing widely adopted as measures to tackle the global Covid-19 crisis, many sectors of society have had to expedite their digitisation plans and look at more effective ways for remote working. But there are also many essential service workers who can’t do their jobs remotely. How can we assist them in these exceptional times?

In this blog, Stereoscape’s Karoliina Leisti discusses how augmented reality and other digital interactive technologies can help boost learning, installation and maintenance functions in the MedTech sector.

A true mixed reality experience using Varjo XR-1

VR Showroom

Stereoscape recently developed a mixed reality experience using the brand new Varjo XR-1 headset. We sat down with Stereoscape’s CTO Ferhat Sen and creative producer Jyri Nolvi, and developer Daniel Leggat to discuss the experience and possibilities of working with the new Varjo headset.

Enterprise AR/VR – proving the business case

AR Hololens motor rotating hand gesture

AR and VR are helping drive digital transformation in enterprises. VR is typically used in product design or to replicate real-life situations in immersive learning, whilst AR is streamlining workflows, speeding up troubleshooting, boosting on-the-job learning and more. Presenting a solid business case is one of the key steps in adopting AR/VR for enterprise use. A well-structured proof of concept will help you build the business case.

Interactivity and multilayer storytelling

End2End 6a

In our last blog, we looked at how effective information architecture (IA) helps make sense of complex information. The way information is organised becomes even more important when creating interactive or multi-layered content. In this article we take a look at how information architecture underpins interactive, multi-layered storytelling, helping personalise and customise content for effective B2B marketing and sales.

Information architecture for effective B2B communications

10

In an increasingly busy world, effective information architecture helps make sense of complex information. The reverse is also true: even good content can fail if it is structured badly. In this article we shed light on the elements that underpin effective information architecture.

Interactivity in B2B marketing and sales

IMG 0143

Whilst suppliers have a hard time selling in competitive B2B markets, their customers are struggling to buy. With B2B buying getting more complex, it’s critical for suppliers to make the purchase process easier for their customers. Interactive content can help B2B companies support their customers in completing the buying job.

Interactivity for effective marketing

Blog 1

In the overcrowded world of marketing messages, digital interactive tools are proving to make product communication and other marketing more engaging and effective. Our new blog series on smart product communication begins with a look at why interactivity is such a powerful tool for modern marketers.

VR in recruitment and onboarding

Showscape 0102

Continuing our blog series about uses of Extended Reality in a variety of corporate settings, we look at the benefits Virtual Reality can bring to companies’ recruitment and onboarding programmes.

Empowering employees with smart instructions

reflekt blog1

The 2019 annual economic survey by Eurochambres highlights the lack of skilled workers as one of the major challenges European companies are facing. Hiring under-qualified employees means companies will have to spend more time and money on training, which has a negative impact on productivity. Augmented reality is one of the technologies that can help close the skills and productivity gap by enabling effective on-the-job guidance.