With the ‘new normal’ of remote working, we are all too familiar with video call fatigue.The second wave of Covid-19, and consequent, tightening meeting and travel restrictions upon us, many of us are looking for ways to make remote sales and marketing meetings and presentations more interesting and compelling. Thankfully, interactive digital technologies can be employed to do just this. As experts in putting technology in the use of people, we have compiled some tips on what to consider when creating engaging product presentations online.
With travel restrictions and physical distancing widely adopted as measures to tackle the global Covid-19 crisis, many sectors of society have had to expedite their digitisation plans and look at more effective ways for remote working. But there are also many essential service workers who can’t do their jobs remotely. How can we assist them in these exceptional times? In this blog, Stereoscape’s Karoliina Leisti discusses how augmented reality and other digital interactive technologies can help boost learning, installation and maintenance functions in the MedTech sector.
AR and VR are helping drive digital transformation in enterprises. VR is typically used in product design or to replicate real-life situations in immersive learning, whilst AR is streamlining workflows, speeding up troubleshooting, boosting on-the-job learning and more. Presenting a solid business case is one of the key steps in adopting AR/VR for enterprise use. A well-structured proof of concept will help you build the business case.
In our last blog, we looked at how effective information architecture (IA) helps make sense of complex information. The way information is organised becomes even more important when creating interactive or multi-layered content. In this article we take a look at how information architecture underpins interactive, multi-layered storytelling, helping personalise and customise content for effective B2B marketing and sales.
In an increasingly busy world, effective information architecture helps make sense of complex information. The reverse is also true: even good content can fail if it is structured badly. In this article we shed light on the elements that underpin effective information architecture.
Whilst suppliers have a hard time selling in competitive B2B markets, their customers are struggling to buy. With B2B buying getting more complex, it’s critical for suppliers to make the purchase process easier for their customers. Interactive content can help B2B companies support their customers in completing the buying job.
In the overcrowded world of marketing messages, digital interactive tools are proving to make product communication and other marketing more engaging and effective. Our new blog series on smart product communication begins with a look at why interactivity is such a powerful tool for modern marketers.