AR (Augmented Reality)

Augmented reality adds virtual content on top of the physical environment. Digital information is overlaid on the view of the physical world as an additional virtual layer through a mobile device or a virtual headset.

Compared to virtual reality in augmented reality virtual elements complement the physical environment, while virtual reality means replacing the physical environment with fully virtual content.

Augmented reality can be used on both special AR devices and a smartphone. The most common applications for AR devices are various smart glasses, which allow for virtual content to be brought close to the user’s field of vision, into the physical view. With the help of smartphones, AR content can be utilised when viewed through the phone’s camera.

The advantage of smartphones is their wide penetration, but the requirement to install a separate application before content can be displayed has so far slowed down growth in use. Today, smartphones can display AR content even without an application, utilising the WebXR interface, which enables the easier use of AR-technology in consumer advertising or other contexts. On the smart glasses side, the market still lacks reasonably priced consumer devices, but thanks to the rapid development of technology, they are estimated to be widely used within a few years and to replace mobile phones as people’s everyday tool. There are already a number of smart glasses for business use, and they enable companies to streamline their operations in production, maintenance and logistics, for example, by making it possible for their employees to complete processes to be completed faster and with higher quality.

Is your company interested in taking advantage of  augmented reality?