The Rodnik Band

3D fashion film ‘Museum of Wearable Art’

WATCH VIDEO

Client

Philip Colbert

Year

2012

Category

3D Film

The Rodnik Band by designer Philip Colbert is a pop-art inspired London label incorporating music, art and fashion – known for its humorous touch and elaborate sequin dresses. Stereoscape, with world leading experience in stereoscopic 3D, produced The Rodnik Band’s first ever 3D fashion film.

 

Solution

The creative guideline was to produce a film that communicates humor and the retro-feel of the brand. The idea was also to make a film that could be viewed on different platforms. The film presents a surreal gallery of wearable art. As the models wear artwork sequin dresses, they come alive and start dancing. With a strong feel of swinging 1960s London – and a twist of Austin Powers, designer Philip Colbert makes a humorous cameo.

Results

The film was shown at the London Fashion Week in September 2012 (cinema screening), featured on Vogue Italy (online exclusive) and screened in competition at Diane Pernet’s ASVOFF (A Shaded View on Fashion Film) festival at Centre Pompidou, Paris in November 2012, followed by further festival screenings at Moscow International 3D Film Festival, Barcelona 3D Music & Film Fest and Season Film Festival in Helsinki.

Client Comments

“I have always been inspired to present fashion in a new light – to reinvent people’s perspective on clothing and fashion. So to work with Stereoscape to create a 3D film was an exciting idea.”

Philip Colbert, Designer from The Rodnik Band

Filmed in stereoscopic 3D

Re-versioned for multiplatform viewing

Anaglyph “old school” 3D version for web

Customised 1960s style paper glasses for stereoscopic viewing