Audience measurement

We can collect data on the audience attracted by and interacting with the solutions we deliver.

Anonymous data based on facial characteristics

We use the iRecon fully automatic audience measurement and reporting solution powered by Visidon FaceSDK facial recognition technology. The camera-based system produces accurate real-time anonymous data about the current audience and creates useful statistics. No identifiable viewer data is ever extracted and no images are stored.

Online reporting of real-time statistics

Besides audience measurements, the technology can be used to manage the display content for more targeted communication. An online reporting system with an easy-to-use web-based configuration tool delivers valuable real-time statistics on total number of viewers, viewing times, age and gender distribution, etc. Read more about the technology.

Data collected from interactions

Collection of data from touch, mobile, gesture and other interactions is designed on a case-by-case basis in collaboration with the client. Close attention is given to the audience’s opportunity to opt in or opt out of data collection. Contact us to find out more.